Self-Publishing Tips

Self-publishing is often the best, and sometimes the only way for writers to get their works into print.

Self-publishing is challenging, but the concept that all self-published books are subpar is untrue, and more and more writers are choosing to take publishing matters into their own hands.

The old adage that traditional publishing is the only way to make a living as a writer is also untrue.

Self-publishing, once considered a low-end publishing option, offers authors publication speed, complete control, full rights, and no excess inventory.

Self-publishing is the fastest growing segment of the publishing industry, but be prepared to spend a lot of time and effort getting the word out about your book.

As an example, Fifty Shades of Grey was originally self-published, and E.L. James is now considered one the wealthiest authors in the world.

In addition to E.L. James, here is a short list of famous self-publishing authors:

Walt Whitman: Leaves of Grass
Mark Twain: Huckleberry Finn
John Grisham: A Time to Kill
Richard Bolles: What Color Is Your Parachute?
Ron Hubbard: Dianetics
Irma Rombauer: The Joy of Cooking
Richard Nixon: Real Peace
James Redfield: The Celestine Prophecy

This is just a small sampling of self-published writers whose works have sold millions of copies. And some of them are still self-publishing and still making a ton of money with their self-published books.

Despite what the traditional publishing conglomerates would like you to believe, readers like what they like, and read what moves them. They could care less if a book is self-published or not.

I receive hundreds of emails asking me the same self-publishing questions over and over. The bottom line is that they are looking for the top tips or the top rules.

But there really are no set rules, and no wrong or right way to self-publish. It’s all up to preference and how much money you want to spend.

And I’m not claiming to know everything about self-publishing.

This article is but a small sampling of what I have learned along the self-publishing way. If anyone has anything to add to this list, please comment at the end of this article.

Once your book has been written and before you sign up with a self-publisher go to https://www.copyright.gov/ and copyright your work.  And make sure to include a copyright page in your book.

Every good self-publishing company will offer you a free editing assessment, so before making a final decision, ask to see what editing changes they would make to a couple of your chapters.

First things first—you will want a non-exclusive contract. Paperback books are less expensive to produce than a hard cover version, and black and white is less than color.

One on one customer service is crucial. And you can negotiate editing services as part of your package, but make sure their editors are competent.

Make sure all distribution of paperback/hard cover and eBooks are in your name, and your name only.

Make sure you purchase a package that offers worldwide distribution for paperback/hardcover and eBooks.

Approximately 60% of all eBooks are sold through Amazon and distributed through Kindle which is marketed by Amazon. If you want wider eBook distribution, like Nook, you may have to pay extra.

Try to get your eBook on as many eReading devices as possible. In addition to Amazon, some distribution examples are Google Play, iTunes, Barnes & Noble (Nook), Kobo Books, and Smashwords.

An average cost for a quality self-publishing package can range anywhere from $1,000 to $1,600.

There are of course more expensive packages, but unless you are using a ton of four-color inside pages, you shouldn’t need to spend more than that.

Book distributors traditionally get 55% of the retail price of the book, out of which they pay 40% to the bookseller.

You will want to back into the retail price of your book based on how much it will cost to print.

So for example, if it costs $3 to print your book, you may want to put a price point on it of $12.

Then, 55% of the $12 price point or $6.60 would go to the distributor. So, $12 (retail price) less $6.60 (distributor) less $3 (printing) leaves $2.40 in royalties.

Pay close attention to royalties in self-publishing packages.

Best case scenario is to receive ALL royalties.

Some self-publishing packages require a royalty percent, but I wouldn’t personally sign up with a company that does.

And make sure your package includes: ISBN Assignment, Library of Congress Control Number, and EAN/Barcode.

Make sure the font size in your book is large enough. I would recommend that you choose your type size and font yourself, so you know and like what you are getting.

And you should get at least ten paperback/hard cover copies of your finished product.

Your book design is also a key component of your self-publishing package. You will need a paperback/hard cover format, eBook format and custom interior formatting, and a custom cover design.

You should be able to see two design versions of your cover, including the back cover and then pick the one you like best.

Make sure you can print your book at a wholesale publisher cost and that you receive at least one physical proof copy.

I like to see digital proofs at each stage, but that’s me.

If you decide to go the self-publishing route be prepared to do a ton of marketing because obvi no one else is going to do it for you. See my blog post re: marketing tips.

Good luck and happy writing!

The Mass Shooting Generation

My generation was labeled the Baby Boomers (1946-1964).

Next up: Generation X (1965-1979).

Then along came the Xennials (1975-1985).

And then Generation Y (1980-1994).

Followed by the iGen/Gen Z Generation: 1995 -2012. But their generation label and many of their lives were cut short.

Now they are sadly known as the Mass Shooting Generation.

On April 20, 1999, America was reshaped by the mass shooting at Columbine High School in Colorado. Two seniors murdered 12 students, one teacher, and wounded more than 20 others.  Then they both committed suicide.

On March 5, 2001, a freshman at Santana High School in Santee, California killed two and wounded 13. He is serving a sentence of 50 to life.

March 21, 2005, a 16-year-old shot his grandfather and his grandfather’s girlfriend. Then he made his way to his former school, Red Lake High School in Red Lake, Michigan and shot and killed seven students and wounded five others. Then he committed suicide.

In October 2006, a thirty-two-year-old barricaded himself in West Nickel Mines School, a one-room Amish schoolhouse in Nickel Mines, Pennsylvania. He tied up 10 young girls before he started shooting. He shot eight out of the ten girls (aged 6-13) killing five. Then he took his own life.

On April 16, 2007,  a student at Virginia Polytechnic Institute in Blacksburg, Virginia murdered 32 students and teachers. The killing spree ended when he killed himself.

On February 14, 2008, a former grad student from Northern Illinois University in DeKalb, Illinois popped out from behind a curtain in an auditorium and opened fire on an oceanography class and killed six people. Then he killed himself.

On April 2, 2012, a 43-year-old former student at Oikos University in Oakland, California fired on a classroom at the Christian school and killed seven people. He was sentenced to seven consecutive life sentences.

On Dec. 14, 2012, a 20-year-old former student at Sandy Hook Elementary School in Newtown, Connecticut killed his mother then burst into Sandy Hook where he murdered 20 students (6-7 years old) and six teachers before committing suicide.

On June 7, 2013, a 23-year-old opened fire at Santa Monica College in Santa Monica, California killing five people and injuring four. The shooting spree ended when police shot and killed him.

On May 2014, a 22-year-old who had posted a murderous warning on YouTube promising to exact vengeance on sorority women who scorned him killed six and injured 13 at University of California, Santa Barbara in Isla Vista, California. The violence ended when he shot and killed himself.

On Oct. 24, 2014, a 15-year-old student from Marysville Pilchuck High School in Marysville, Washington shot five of his classmates, killing four of them. Then he killed himself.

On October 1, 2015, a 26-year-old opened fire at Umpqua Community College in Roseburg, Oregon, killing 10 people and wounding 7. The gunman died in an exchange of gunfire with police officers.

On February 14, 2018, a 19-year-old former student at  Marjory Stoneman Douglas High School, In Parkland, Florida murdered 14 students, 3 teachers and injured more than a dozen others. He was arrested and faces the death penalty.

Colorado, California, Michigan, Pennsylvania, Virginia, Illinois, Connecticut, Washington, Oregon, Florida.

According to EveryTown, there have been 17 school shootings in 2018 alone, and 290 since 2013, shortly after Sandy Hook.

High School seniors can’t remember a time when they didn’t know about school shootings.

Middle School students regularly practice code red drills.

The Mass Shooting Generation practice active shooter drills and huddle through lockdowns.

This is the way of life for the Mass Shooting Generation.

This generation is almost grown up. And the’re fed up.

With tears, passion, and fury, students issued a defiant and anguished message to Republican politicians:

The Mass Shooting Generation have been politically awakened, and their lives are forever altered by mass school shootings. They demand change. And they won’t stop until they get it.

Welcome to the revolution.

Watching the March For Our Lives on television brought me back to a poem and song by Gil Scott-Heron recorded in 1970 titled “The Revolution Will Not Be Televised.” He recited the lyrics accompanied only by congas and bongo drums. I still recall the mantra: The revolution will not be televised, will not be televised, will not be televised. The revolution will be live.

The Mass Shooting Generation is nearing voting age. They are getting ready for the midterm elections in November. They are registering to vote. They are helping others to register.  They are engaged, they are angry, and they want to be heard.

And Republican politicians ignore them at their peril and political demise.

They aren’t going to be satisfied with the March 24th March For Our Lives moment.

They are determined to turn the the moment into a movement. In this case, the revolution is both televised and live.

The NRA has money. But our young Americans want to live.  Life Trumps guns.

Will the Mass Shooting Generation be the ones who take down the gun lobby?

Stay tuned for November midterms 2018.

The Revolution Will Not Be Televised by Gil Scott-Heron
You will not be able to stay home, brother
You will not be able to plug in, turn on and drop out
You will not be able to lose yourself on skag and skip
Skip out for beer during commercials
Because the revolution will not be televised

The revolution will not be televised

The revolution will not be brought to you by Xerox
In 4 parts without commercial interruption
The revolution will not show you pictures of Nixon
Blowing a bugle and leading a charge by John Mitchell
General Abrams and Spiro Agnew to eat
Hog maws confiscated from a Harlem sanctuary

The revolution will not be televised

The revolution will be brought to you by the Schaefer Award Theatre and
will not star Natalie Wood and Steve McQueen or Bullwinkle and Julia
The revolution will not give your mouth sex appeal
The revolution will not get rid of the nubs
The revolution will not make you look five pounds
Thinner, because The revolution will not be televised, Brother

There will be no pictures of you and Willie Mays
Pushing that cart down the block on the dead run
Or trying to slide that color television into a stolen ambulance
NBC will not predict the winner at 8:32or the count from 29 districts

The revolution will not be televised

There will be no pictures of pigs shooting down
Brothers in the instant replay
There will be no pictures of young being
Run out of Harlem on a rail with a brand new process
There will be no slow motion or still life of
Roy Wilkens strolling through Watts in a red, black and
Green liberation jumpsuit that he had been saving
For just the right occasion
Green Acres, The Beverly Hillbillies, and
Hooterville Junction will no longer be so damned relevant
and Women will not care if Dick finally gets down with
Jane on Search for Tomorrow because Black people
will be in the street looking for a brighter day

The revolution will not be televised

There will be no highlights on the eleven o’clock News
and no pictures of hairy armed women Liberationists and
Jackie Onassis blowing her nose
The theme song will not be written by Jim Webb, Francis Scott Key
nor sung by Glen Campbell, Tom Jones, Johnny Cash
Englebert Humperdink, or the Rare Earth

The revolution will not be televised

The revolution will not be right back after a message
About a whitetornado, white lightning, or white people
You will not have to worry about a germ on your Bedroom
a tiger in your tank, or the giant in your toilet bowl
The revolution will not go better with Coke
The revolution will not fight the germs that cause bad breath
The revolution WILL put you in the driver’s seat
The revolution will not be televised

WILL not be televised, WILL NOT BE TELEVISED

The revolution will be no re-run brothers

The revolution will be live

 

Fifty Shades of Grey (Paint)

One of my Facebook friends thought I made a typo when I wrote that I was going through a kitchen takeover instead of a kitchen makeover.

I made no typographical error.

If you have ever renovated a kitchen, you know the drill.

TAKEOVER!!!!!

Let’s start from the very beginning.

I have always dreamed of having a white kitchen.

I know what you’re thinking. Get a life. People are starving. In places.

It’s lame. I get it. But that was my if-I-ever-had-the-pleasure-of-renovating-my-kitchen dream, so try not to judge me too harshly.

As it happened, when we were looking for houses in the mid 90’s, the house we now live in had a white kitchen, and I took it as a sign. Sold!

So 22 years ago, my kitchen was my favorite non color but admittedly long in the tooth. It had white Formica cabinets, counters, and back splash.

It was worn out, but it was white, and I was happy. Having spent my earlier years in a Bridgeport Connecticut tenement, I was living the dream.

Fast forward 22 years…

I finally convinced (okay more like coerced) my husband into renovating the original-to-the-house kitchen. And I knew from the get go, that it was going to be white.

My contractor, cabinet guy, plumber and some of my peeps tried to talk me out of it, telling me white was passé.  They all had their opinions about white being cold, hard to keep clean, and sooo past tense.

But for anyone who knows me, I tend to march to the beat of my own drum.

Tell me something is passé, not in, or past tense, I could give a you-know-what.

I have no interest in keeping up with the Joneses—or anybody else for that matter.

Passé? Past tense you say? Don’t care.

I was going for the whole white shebang. Passé shmasse.

White floor, white cabinets, white counter tops, white faucets. That’s what I wanted. And that’s what I was going to get.

Oh and I decided to throw in a white high gloss exterior door and matching white high gloss window trim, and white eggshell walls and ceilings.

Okay, if you’re rolling your eyes over the white on white on white, even I will admit that my obsession with white was a tad too much.

So along the way I made an executive decision to get off the all white kick—change it up.

…and go with a grey wall.

To be precise,  white on white on white with two and a half walls of grey.

The white part was easy peasy.

I ordered white high gloss cabinets, white quartz counter tops and matching back splash, white hardware, and a white porcelain floor.

The grey walls? Not so easy.

Once I decided on grey, I began my usual laser focused OCD-ish quest for the perfect grey.

This was easier said than done.

What I discovered was that the color grey is elusive, schizophrenic, unreliable, misleading, two-faced, three-faced.

Yet warm, inviting, calming and cool.

There are indeed fifty shades of grey. Or is it gray?

Thus began the process of priming and painting, and priming and painting and then priming some more. I could NOT find a grey that I liked.

The first time I walked into my local paint store I told the salesman I was looking for grey paint.

He looked at me in semi disgust. “Which one?” he asked me as he intently picked paint chips off the front counter.

“I don’t know, you tell me. I’m just looking for a regular old grey,” I responded.

“Good luck with that.” He said under his breath as I strained to hear what he was saying.

I had no idea how accurate this salesman’s words would end up being.

I showed him a photo on my phone of a grey kitchen wall I liked.

He squinted at the image and then muttered four words: Barren Plain and Wish.

I asked him if that was one color or two. He answered me so softly that I had to ask him twice.  Even after answering me again, I still couldn’t hear him.

So instead of asking him a third time, I filled up the space with nonsensical talk about my counters and back splash, blabbing about how I was told that quartz is the new granite, droning on about my peninsula, my hardware, blah blah and blah.

By the time I finished my verbal dissertation he was at the other end of the store whipping up my paint.

I took the sample size paints home and had my contractor put them on two pieces of wall board.

I then intensely inspected both of them. Intensely being the operative word.

Barren Plain (2111-60) didn’t look grey at all. At first, I thought it looked beige, but then when I looked at it for like the 30th time, it didn’t really seem like beige either.

I went online and looked up the color, and one blogger called it greige—a combo of grey and beige.

Get out the primer!

Then I moved on to Wish (AF-680).  I was hopeful about Wish because as a wordsmith, I tend to find signs and meanings behind words.

And for whatever reason, I felt a kinship with the name. Wishful thinking because it did not work out at all. I wish I never tried it. It was a weird taupey color. Something you might find in a diaper. Not what I was going for at all.

More primer!

I then trudged back into my paint store lugging the two pieces of Barren Plain and Wish painted wall boards, and shared my misery with the salesman who recommended the two shades of grey in the first place.

“Why do the colors look one way on the swatch and another way on the wall? Why does the paint stick not match the paint on the wall? And why do the greys look one color on one wall and another color on the other wall?”

The salesman shrugged and said, “That’s grey for you.”

I found his answer to be wholly unhelpful.

My response? “Anastasia of Fifty Shades, the novel, said it best. Oh, my.”

He looked at me blankly. He apparently had never read Fifty. And he was also apparently not feeling my paint pain.

We stared at each other awkwardly.

“I mean,” I finally said, breaking the silence. “Why is grey such a problem?”

He looked at me like “duh.”

“It’s all about the LRV,” Mr. non personality blurted out, rolling his eyes before he turned his back on me to help another customer.

“The wha?”

He was preoccupied ringing up customer B, so he didn’t respond.

So I asked again.

“The SUV?”

“The LRV. The light reflectance value,” he said with some annoyance as he rang up customer C.

“Can you write that down for me?” I asked him.

“Are you serious?” he asked me.

“Well yeah, I need to look up that thing you said.”

“LRV,” he repeated as he wrote it down.

“No, not the letters, the words of it,” I said leaning in to see what he was scribbling.

He looked up and gave me an awful look.

“Would this be a bad time to ask for a couple more grey suggestions?” I asked him tentatively.

He walked into an office behind the counter.

I wasn’t sure if I should take that as a yes or a no.

He came back with a piece of paper with two lines of words on it.

I read the words out loud to no one in particular: “Stonington Gray and Gray Owl?”

“And is it G-R-E-Y  or G-R-A-Y?”

When I looked up, he was gone.

“HELLO? HELLOOOO?”

The salesman popped his head out from a back room. He was visibly aggravated. “I’m on lunch.”

“Okay, could you just whip me up these gray-with-an-A paints real quick?”

He zhoozhed up two pint size cans of paint. As he took my twenty dollar bill, I asked him what his name was. He said it softly, and as I strained to hear, I had to ask him a second time.

“Okay thanks for your help Robert,” I chirped as I walked out with my “grays.”

I ran home and tried both paints on some wall scraps I found in my garage.

Then I googled “light reflectance value.”  The first article I found was titled: “LRV and why you should NEVER choose a paint color without it.”

NEVER?

The article read more like a science experiment, full of incomprehensible information like: A color’s Light Reflectance Value (LRV) measures the amount of visible and usable light that reflects from or absorbs into a painted surface.  LRV is measured on a scale that ranges from zero (absolute black, absorbing all light and heat) to 100 percent (pure white, reflecting all light).

What?

Oh, and there was an app I could buy called LRV Guru which assists with calculating color contrast ratios and would do the math for me.

Wait. Now there’s math involved?

This LRV thing was getting way too complicated, so I went back to painting wall scraps.

Stonington Gray (HC 170) was too blue. Urgh.

Gray Owl (2137-60) was a nice gray but slightly darker than I wanted. I moved around the sample scraps from wall to wall. Gray Owl on the wall with the three windows looked great, but on the wall with no light, it looked dullish. “That damn LRV,” I mumbled under my breath.

I was all but giving up, thinking maybe I should just go with Gray Owl and be done with it. I was running out of time. Plus I was running out of wall boards.

My husband nixed the Gray Owl, so I was back to the drawing board or should I say painting board.

I drove over to Home Depot and found a paint swatch there that I liked. I then headed directly over to my not-so-trusty paint store.

My not-so-favorite salesman was having lunch. Again.

“Hi, Robert!” I said overly loudly, feigning enthusiasm. “I’m baaaack!”

He looked up from his sandwich and said: “It’s Richard.”

“Oh okay, Richard. So when you’re done eating can I show you a swatch I found at Home Depot?”

“Home Depot don’t carry Benjamin Moore,” he said in between munches.

“Yes, I know, but can you try to match the swatch up with something nice for me?” I asked him gingerly.

I think I was getting on Robert’s nerves. I mean Richard.

“Pleeeeease?”

He put down his sandwich and concocted something called Graceful Gray (PPV18-12).

I thanked him profusely and ran home to paint it out. But Graceful Gray was a very dark taupey greigy color. I was all but losing hope.

On the way back to the paint store I picked up a Caramel Brulée Latte at Starbucks for Richard. I was hoping that maybe a bribe in the form of a coffee would help me to get the grey/gray I so desired.

I ran into the paint store, Starbucks gift in hand.

Richard was very excited about the coffee concoction, and in between sips he gave me the inside scoop about lightening or darkening gray with percentages of other colors.  Then he confided in me that most people call him Dick.

Did that mean I had to call him Dick? I so preferred Richard.

And the Latte was a huge success because Dick was impressively accommodating and very full of a lot of words. He also happened to have a beautiful smile.

He worked up two versions of the same color: Classic Gray and Classic Gray darkened by 25%. Maybe it was the caffeine, but Dick was a new sales man.

I quickly paid him and drove off to do my painting thing.

The Classic Gray (OC 23) was a warm gray but had a purple undertone. I really wanted this color to work. But the purple was literally bouncing off the walls.

The LRV was B-A-D.

I was hopeful that the Classic Gray darkened by 25% would result in a bit more contrast with a little less purple. Nope. Didn’t work.

The following morning I dejectedly drove back to see Dick. This time armed with a Starbuck’s Caramel Macchiato and a blueberry muffin with yogurt and honey.

When he saw me walk in his face lit up. “I knew you’d be back. And I think I found the grey for you. 1611. Gray Tint.”

As the machine shook up 1611, Dick sipped on his Macch and chattered away, telling me among other things that his mother calls him Dicky. Or is it Dickie?

As I paid for the paint pint I was thinking to myself. Really? Gray Tint?

Why didn’t Dick think of this in the first place?

Gray. Tint.

A tint of Gray.

Come on Dicky. You should have thought of this one right out of the grey gate.

I was hopeful as I watched my contractor paint the wall next to the window.  The gray lived up to its name and indeed had a tint—of lavender, which happens to be my favorite color, so I took it as a sign.

Each wall looked slightly different, but the hues were all warm and a lovely contrast to the white window trim and ceiling.

LRV and all, it was perfect!

(There is a part two to this story, which is that after the painting was completed, I discovered that the white porcelain floor was laid down incorrectly and had to be ripped up. As flooring experts marched in and out of my house, they all agreed on the same two things: My beautiful and expensive white floor had to be trashed, and the color should be changed up. To what else? Grey! I mean Gray!)

An Open Letter to America’s Youth: It’s up to You to Stop the Gun Violence


Peace and Voting Rights Demonstration in Westport, Connecticut 1970

Seventeen year old David Hogg, a shooting survivor and senior at Marjory Stoneman Douglas High School, had this to say on Thursday about America’s gun policies:

“We need to do something. We need to get out there and be politically active. Congress needs to get over their political bias with each other and work toward saving children’s lives. We’re children. You guys are the adults.”

His words brought me back to 1970 when I was his age.

Our plight wasn’t gun violence.

Our crisis was the Vietnam War.

At the time, the voting age was twenty-one. Tens of thousands of eighteen-year-old American boys were being drafted into the military for the Vietnam War while being denied the right to vote.

Vietnam was a teenager war. The average drafted infantryman was 19.

Young, clueless boys, forced to go off to war and kill people while trying to keep themselves alive.

We looked to the adults to do something. But they didn’t.

We looked to Congress to do something. But they wouldn’t.

So we bravely took matters into our own hands.

We took to the streets and participated in often-violent demonstrations. The tragedies associated with young Americans protesting against government authority tore our nation apart at the time.

The most horrific incident involved the deaths of four students, and nine serious injuries on May 4, 1970, when members of the Ohio National Guard opened fire on a crowd at Ohio’s Kent State University.

What most adults thought was a chilling message to the youth to stop protesting, only emboldened us.

I was a proud but terrified participant in the explosive and tumultuous youth voting rights movement, which in the end changed the course of history for America’s young adults.

“Old enough to fight, old enough to vote” became our shared slogan, and we never gave up our fight.

Ratified in 1971, in a record 100 days, President Nixon formally certified the 26th Amendment to the U.S. Constitution on July 5, 1971, lowering the voting age from 21 to 18.

Nixon had this to say at the certifying ceremony:

“The reason I believe that your generation, the 11 million new voters, will do so much for America at home is that you will infuse into this nation some idealism, some courage, some stamina, some high moral purpose, that this country always needs.”

And then the U.S. Military draft ended on 1/27/73. We did that.

The proportion of young voters heading to the polls today has steadily and alarmingly declined since that historical time in 1971, and they all but vanish in off-year and local elections.

Emma Gonzalez said she and fellow classmates are going to make sure people don’t stop talking about Wednesday’s shooting.

“The government needs to understand, people in the government need to understand that we are not to be bought by the (National Rifle Association). They are not supposed to be listening to the NRA about our protection. They are supposed to be listening to the people that are getting hurt about our protection. We’re the ones that deserve to be kept safe because we were literally shot at.”

Gonzalez said she’s been thinking “how do I stop this in the future from happening again?”

Here is what I have to say to David Hogg and Emma Gonzalez.

Don’t wait for the adults to do something.

Don’t wait for Congress to act.

The fate of your future is entirely up to you.

“For years our citizens between the ages of 18 and 21 have, in time of peril, been summoned to fight for America. They should participate in the political process that produces this fateful summons. I urge Congress to propose to the States a constitutional amendment permitting citizens to vote when they reach the age of 18.”  
President Dwight Eisenhower, State of the Union, January 7, 1954


Teenage soldier – Vietnam War, 1968